Two years ago TREK launched their one world two wheels inititive. Since then, they've made some pretty impressive contributions to both IMBA and Bicycle Friendly Communities. At the same time Fisher launched their line of Simple City bikes. As soon as they came available I grabbed one and have commuted on it daily all summer. For 2010, Trek is introducing thier ECO line on commuter bikes dubbed the Belleville. The focus was to create a bike that was responsibly manufactured, durable and easy to recycle when it's life cycle ends.
The majority of the bike is either steel or aluminum. What little rubber bits remain are designed to be either recycleable or degradeable. Starting with the tires, TREK is producing natural rubber treads that will ultimately degard faster in the landfill. The grips and saddle are made from recycleable materials which leaves the inner tubes.
Bontrager has teamed up with Alchemy goods on this one. TREK dealers can now save old tubes, ship them to Alchemy where they produce a line of panniers and seat bags made from old inner tubes and recycled vinyl banners, each one unique based on the available materials. Pretty cool.