Maybe the subject line is a little titillating. I really have no idea if the logo has been shown before or if it's ever been a "secret."
Last week I attended the Sierra Club's monthly meeting where the topic was Bicycling as Commuting. You can read my write up here.
Here's the logo that Marty Shukert showed during his presentation. "Bike Omaha" is the name tentatively given to the 20-mile, on-street bikeway system to serve as sanctioned bike routes servicing downtown, midtown, and areas north and south of the core of Omaha, east of 72nd Street.
Here is a link to a google map that I made several months ago showing the planned routes at that time.